Portfolio Overview
ASN Kidney Week: Reimagining a Global Scientific Brand
A high-impact, multichannel campaign to elevate ASN’s flagship meeting through strategic messaging, visual identity, grassroots advocacy, and media alignment.
Key Themes: Brand elevation, cross-functional strategy, advocacy integration
AGA Super Bowl Campaign: Have A Game Plan
Brought public health messaging to the national stage through targeted Super Bowl ads, stadium billboards, and creative storytelling.
Key Themes: Media strategy, national reach, agency collaboration
DefeatDD: The Poo Guru & World Toilet Day
Blended humor, global health messaging, and editorial partnerships to drive awareness around sanitation access on a global stage.
Key Themes: Global health, creative storytelling, earned media
Direct Supply: Tell Our Stories Initiative
A powerful B2B storytelling campaign capturing the frontline experience in long-term care—earning national coverage in The Washington Post.
Key Themes: Purpose-driven messaging, healthcare comms, media integration
Outdoor Retailer: Brand Repositioning
Led a comprehensive rebranding and repositioning effort for a leading B2B trade show to better resonate with modern outdoor culture and consumer mindset.
Key Themes: Brand strategy, audience insights, experiential design
NAB Foundation: Celebration of Service to America Awards
Led the rebrand and campaign strategy for one of the industry's most prestigious awards programs, engaging celebrity advocates like John Legend and Lin-Manuel Miranda.
Key Themes: Legacy brand modernization, social impact, event storytelling
