Executive Summary
Strategic marketing executive with 10+ years of experience leading brand, communications, and digital strategy across healthcare, nonprofit, and various sectors. Proven success managing multimillion-dollar portfolios, growing audience engagement, and driving integrated campaigns that align with business priorities. Skilled in data-driven strategy, team leadership, and building brands with purpose and measurable results.
Experience
Director of Marketing & Communications | ASN Alliance for Kidney Health
May 2022 - Present
Lead enterprise-wide marketing and communications strategy for the $30M+ ASN Alliance for Kidney Health, overseeing brand development, digital presence, and strategic communications across education, scientific publishing, and policy verticals.
Drove 30% audience growth and 20% YoY program participation through strategic multi-channel campaigns.
Manage a high-performing team of 5, with dotted-line oversight of creative and digital contractors implemented an agile structure to streamline campaign deployment and increase team production by 40%.
Oversee ASN’s brand strategy and enforce governance across 10+ business units, driving brand consistency and internal adoption.
Lead the development of audience segmentation and data-driven campaign mapping strategies, increasing marketing ROI by 25% through more personalized outreach and improved lead quality.
Create and implement dashboards to track KPIs, conversion rates, and engagement metrics, resulting in quarterly reporting to inform the Board of Directors and drive executive decision-making and budget allocations.
Partner with senior leadership to drive brand alignment and communication priorities; contribute to board presentations and ghostwrite for the President and EVP
Launched ASN’s first omnichannel membership recruitment campaign, contributing to a 12% increase in member retention and 15% growth in new member acquisition.
Account Director | NJI Media
June 2021 - May 2022
Directed strategic vision and day-to-day execution for a $1.8M portfolio of policy-forward clients in healthcare, tech, and regulated industries.
Led integrated strategies for 7–10 clients, advising on message architecture, omnichannel campaigns, crisis communication, and advocacy priorities.
Managed cross-functional teams of 7+, overseeing projects spanning digital advertising, video, web, and earned media channels.
Translated complex data sets into actionable insights and campaign optimizations, leading to a 20% improvement in campaign effectiveness.
Coached client teams on audience engagement strategies and brand positioning, resulting in expanded scope on 3 major accounts.
Senior Marketing and Events Manager | NAB Foundation
May 2019 - June 2021
Directed strategic marketing and audience development initiatives to enhance donor engagement, program awareness, and brand equity.
Built and executed integrated communications plans, which increased digital impressions by 45% and donor pipeline conversion by 18%.
Produced the nationally syndicated “Celebration of Service to America Awards,” reaching 7.5 million viewers and generating $1M+ in sponsorship revenue.
Led a team of 4 in-house team members and 10+ external vendors/partners to deliver complex, high-visibility events and campaigns on time and under budget.
Partnered with executive leadership to craft board-level communications, sponsor decks, and year-end impact reports.
Account Manager, Client Services | mdg agency
February 2017 - May 2019
Directed marketing strategy for 4–7 public and private sector clients, with budgets ranging from $50K-$1M, ensuring alignment between brand strategy, member experience, and acquisition goals.
Grew client portfolios by 15% YoY, generating an additional $200K+ in annual agency revenue.
Designed and executed member engagement and acquisition strategies that drove 2–15% growth in
attendee registrations and 10% increase in sponsor activation.
Implemented new agency workflow systems that reduced project cycle times and improved cross-team collaboration.
Marketing Coordinator, Client Solutions | MarketBridge
July 2016 - September 2016
Managed B2B marketing campaigns across retail, finance, and healthcare sectors with budgets up to $1M.
Supported strategic delivery across customer lifecycle campaigns for Fortune 500 clients, ensuring performance targets were met.
Coordinated cross-functional teams (analytics, creative, media) and assisted in campaign reporting for enterprise clients.
Marketing Assistant | American Society of Nephrology
July 2014 - July 2016
Supported marcom operations and content development across digital platforms, email campaigns, and internal initiatives.
Created content calendars, drafted member communications, and optimized segmentation strategies to improve click-through and open rates.
Managed production and distribution of monthly newsletters and conference communications.
Education
April 2021
Business Sustainability, Graduate Certificate
University of Virginia
December 2013
Public Relations, Bachelor of Arts
University of South Carolina
Technical Competencies
Design & Development: Adobe Creative Suite, Canva Pro, Final Cut Pro, CSS & HTML5, WordPress, Drupal
CRM & Automation: Salesforce, HubSpot, HigherLogic, MagnetMail, MailChimp, SharpSpring
Analytics & Insights: Google Analytics, Google AdWords, Tableau, Power BI, Google Looker Studio
Project & Campaign Management: Workamajig, Monday.com, Basecamp, Asana, Smartsheet, Trello
Content & Engagement Tools: Buffer, Hootsuite, Planoly, Vimeo, Facebook Business Manager
Database & Membership Systems: Abila NetFORUM, Salesforce
Awards
MUSE Awards
Gold Award - Video Recruitment (2021) • Gold Award- Video Travel (2021)
Silver Award - Website (2021)
SIA Innovator Award
Gold Award - Non-Profit Marketing (2021)
IAEE Art of the Show
Print Advertising Campaign (2018) • Social Media Campaign (2019)