| Storytelling & Stakeholder Strategy

Turning a Local Story Into a National Conversation

Local journalism doesn't struggle for importance — it struggles for attention. I led the strategy, storytelling, and stakeholder engagement that repositioned the Celebration of Service to America Awards as a platform for a much bigger narrative: that local broadcasters are a pillar of democracy. By aligning policymakers, corporate sponsors, and media partners around that single idea, the campaign reached 7.5 million national viewers and drove a 10% increase in congressional and FCC engagement.