Lead Generation Campaign

With a lead campaign being the initiation of consumer interest of our event, we created a follow up lead funnel campaign that introduced the brand by telling a story. Using a paid social media campaign, we targeted a cold audience with the offer of a free white paper. Following that social ad, we executed an segmented email campaign that told the brand story and encouraged participation from our new leads.

This campaign brought in over 900 leads with a increase in over 15% of registrations for the 2017 event.