Rapid-Response Campaign Protects $44 Billion

Goal
Direct Supply’s Senior Living Advocacy initiative, Tell Our Stories™, aimed to raise awareness of critical issues affecting seniors and caregivers. The campaign needed to influence federal policymakers during high-stakes negotiations affecting senior care funding.

Results

• $44 billion in funding protected within 72 hours

• 22 senators engaged

• 19 direct calls from senators to Direct Supply

• Over 800,000 digital impressions among Congress members and key influencers

Strategy
I led the rapid-response campaign, overseeing the development and execution of emotionally driven digital assets to elevate industry data and individual experiences. Personal storytelling was central to the campaign, creating a compelling narrative that resonated with policymakers. We deployed targeted advertisements to reach DC insiders, leveraging media reporting and advocacy networks to amplify industry-wide efforts. The digital strategy was tailored to drive urgency, ensuring swift engagement from decision-makers at a critical moment.