American Gaming Association

Campaign Scores Big With Major League Partnerships

Goal
The American Gaming Association (AGA) sought to launch a responsible sports betting campaign featuring partnerships with major sports leagues, including the NBA, WNBA, MLB, NHL, and NFL. The campaign needed to amplify AGA’s visibility, reinforce responsible gaming messages, and engage key stakeholders.

Results

• 5 major sports league partnerships

• 8,000 priority stakeholders reached, including C-suite executives, VPs, commissioners, and directors

• Campaign exceeded impression goals across digital and social platforms

Strategy
As Account Director, I led the development of a cohesive creative strategy, ensuring brand alignment across all league partners. My team produced a series of co-branded digital assets, motion graphics, and campaign videos to deliver AGA’s responsible gaming message. We designed a bold visual identity incorporating dynamic sports imagery to engage audiences. The video strategy featured a stadium-inspired soundtrack, timed animations, and widescreen motion graphics to create an immersive viewing experience. The campaign’s assets were strategically deployed across digital and social platforms, maximizing reach and engagement.