Amplifying the Science Shaping Kidney Care

Goal

ASN sought to elevate the visibility and scientific impact of its High‑Impact Clinical Trials (HICT) program at Kidney Week — positioning it as a premier global stage for late‑breaking research, driving media interest, and reinforcing the meeting’s leadership in kidney science.

My Role & Scope

Led enterprise messaging and content strategy in partnership with executive leadership, scientific committees, and media relations teams. Oversaw narrative development and cross‑channel execution across press, digital, and onsite experiences.

Strategy

Established a cohesive narrative framework to translate complex clinical research into clear, credible, and compelling messages for clinicians, media, and industry stakeholders. Provided strategic oversight to ensure alignment and consistency across all communications, including embargoed press materials, onsite signage, and daily recap content, etc.

Key elements included:

• Messaging architecture emphasizing scientific rigor, innovation, and patient impact

• Coordination with researchers to balance accuracy with accessibility

• Integrated digital amplification to build momentum ahead of Kidney Week

• Onsite visibility strategies reinforcing HICT as a marquee program among 12,000+ attendees

Results

• 100+ clinical trial submissions; 65 selected for presentation (2024–2025)

• Broad specialty media pickup highlighting Phase 3 data and key advances

• 500,000+ digital impressions supporting Kidney Week visibility and credibility