Amplifying the Science Shaping Kidney Care

Goal

ASN set out to strengthen the visibility and scientific impact of the High-Impact Clinical Trials (HICT) program at Kidney Week by showcasing groundbreaking research, driving media interest, and reinforcing the meeting’s position as the leading global stage for kidney science. The initiative needed to highlight late-breaking clinical findings, support researchers, and expand ASN’s reach through coordinated press, digital content, and onsite communications.

Results

  • 100+ High-Impact Clinical Trial submissions received for consideration

  • 65 trials selected for presentation at Kidney Week (2024 and 2025)

  • ASN HICT press releases highlighted promising Phase 3 data and key scientific advances, earning broad downstream pickup

  • Pre-meeting coverage generated momentum for Kidney Week, with daily recaps and clinician commentary amplifying visibility

  • Digital and social content packages drove 500,000 impressions and reinforced HICT as a marquee feature of the meeting

Strategy

I led the messaging and content strategy to position ASN’s High-Impact Clinical Trials as one of the most influential components of Kidney Week. This included developing clear, compelling narrative frameworks around each trial and ensuring consistency across scientific communications, press materials, and onsite promotion.

Key elements included:

  • Messaging development: Crafted high-level, clinically relevant messages for all HICT presentations to emphasize scientific rigor, innovation, and patient impact.

  • Content coordination: Worked with researchers and internal teams to refine trial summaries and ensure accuracy while remaining accessible to broader audiences.

  • Digital amplification: Produced a cohesive suite of promotional assets—including website features, social graphics, and video spotlights—to build anticipation leading up to Kidney Week.

  • Press support: Collaborated with the media relations team on embargoed outreach, resulting in strong specialty press coverage and institutional amplification.

  • Onsite visibility: Elevated HICT through signage, session highlights, and daily recap content to drive attendance and reinforce the program’s prominence among 12,000+ attendees.

Together, these integrated efforts positioned ASN High-Impact Clinical Trials as a central driver of Kidney Week’s scientific influence and helped extend the reach and credibility of the society’s most consequential clinical research.