The Role of the Celebration of Service to America Awards

Goal

Strengthen awareness of the social and civic value of local journalism by uniting broadcasters, policymakers, and the public around a shared national narrative.

My Role & Scope

Led strategic storytelling and stakeholder engagement for the Celebration of Service to America Awards, partnering with policymakers, broadcasters, corporate sponsors, and cultural leaders

Strategy

Integrated advocacy, storytelling, and broadcast distribution around a single narrative: local journalism strengthens communities and democracy. Coordinated outreach across policy, media, and corporate partners to elevate visibility and engagement.

Results

• 7.5 million national broadcast viewers across 600 stations

• 10% increase in policymaker engagement, including members of Congress and FCC officials

• Growth in sponsorship revenue and strengthened CSR positioning for the foundation