The campaign was designed to unite broadcasters, policymakers, and the public around one shared story: local journalism strengthens democracy.

Integrated Advocacy & Outreach: Coordinated a targeted invitation strategy in partnership with lobbyists to engage policymakers and congressional offices, resulting in [X% increase in attendance or engagement].
Storytelling & Visibility: Elevated award-winning stations’ stories through emotional narratives, short films, and media coverage that connected local impact to national relevance.
Celebrity & Corporate Partnerships: Engaged high-profile hosts and advocates, including Tamron Hall, Lin-Manuel Miranda, and John Legend, alongside over 20 corporate sponsors, amplifying reach and cultural credibility.
Broadcast Distribution: Secured national syndication over 600 stations, extending the awards’ message to 7.5 million viewers

7.5 million national broadcast viewers, showcasing award-winning stories from stations across the country
10% increase in policymaker engagement, including attendance from members of Congress, FCC officials, and state leaders
5% in corporate sponsorship and partner support, strengthening the foundation’s CSR positioning
[X earned media impressions] through national and local coverage
10% increase in sponsorship revenue
Reinforced the NAB Leadership Foundation’s reputation as the leading advocate for the social and civic value of local broadcasting