A Global Movement Toward Sustainable Sanitation

Goal

PATH’s Defeat Diarrheal Disease initiative needed a global advocacy campaign to raise awareness and mobilize action around sanitation and preventable disease.

My Role & Scope

Led campaign strategy and digital storytelling across regions, partners, and platforms, coordinating global and local execution.

Strategy

Developed an integrated advocacy and content approach aligned to key global moments, including World Toilet Day. Built modular digital assets and landing pages to support regional relevance while maintaining a unified global message.

Results

• 2.8 billion digital impressions (2018-2024)

• 4 custom landing pages and 60+ digital assets created

• Engagement in key regions, including South Asia and Sub-Saharan Africa

• 84,000 social impressions and 48 million unique views in 2022 alone