A Global Movement Toward Sustainable Sanitation

Goal

PATH Defeat Diarrheal Disease Initiative (DefeatDD) needed an advocacy campaign to raise awareness of diarrheal disease and promote global sanitation solutions, particularly around World Toilet Day.

Results

• 2.8 billion digital impressions (2018-2024)

• 4 custom landing pages and 60+ digital assets created

• Engagement in key regions, including South Asia and Sub-Saharan Africa

• 84,000 social impressions and 48 million unique views in 2022 alone